Earlier this month, the EWUU alliance (TU/e, WUR, UU, UMCU) received official approval from Health~Holland for the €3 million programme “Tailored Lifestyle: An Integrated Data-Driven Approach to Lifestyle and Living Environment.” The Institute for Preventive Health (i4PH), in collaboration with the AI-Hub and the Centre for Unusual Collaborations (CUCo), is now inviting project proposals from Public-Private Partnerships (PPPs).
About this call
Health challenges such as diabetes, cardiovascular diseases, cancer, and depression pose a significant burden on public health. These issues disproportionately affect people in lower socioeconomic positions (SEP). This programme is dedicated to reducing health disparities by promoting healthier lifestyle choices and creating environments that support sustainable behaviour change.
The Tailored Lifestyle Programme offers two types of projects:
- Kickstart Projects: Subsidy range of €125,000 – €200,000.
- Signature Projects: Subsidy range of €500,000 – €750,000.
Both project types share the same objectives and must focus on the integration of technology, behaviour, lifestyle and living environment.
Taking a transdisciplinary approach, collaboration between research institutions, businesses, societal organisations, citizens and governments is central, with an emphasis on sustainable impact and broad societal implementation.
The deadline for preproposals is March 31st 2025.
If you are interested in participating in the call, please navigate to more information and the full call text.
If you have any questions, please reach out to i4PH@EWUU.nl