Under the Health~Holland banner, the Institute for Preventive Health (i4PH) and the AI-Hub of the TU/e, WUR, UU, and UMCU Alliance (EWUU) invite project proposals from Public-Private Partnerships (PPPs) for the programme “Tailored Lifestyle: An Integrated Data-Driven Approach to Lifestyle and Living Environment.”
Please find the full call text download and link to FAQ at the bottom of this page.
Health challenges such as diabetes, cardiovascular diseases, cancer, and depression pose a significant burden on public health. These issues disproportionately affect people in lower socioeconomic positions (SEP). This program is dedicated to reducing health disparities by promoting healthier lifestyle choices and creating environments that support sustainable behaviour change.
This programme aims to contribute to the national mission to promote increased health standards for the entire population, achieve an increased lifespan of at least 5 years and decrease health inequalities between the lowest and highest socio-economic groups by 30%.
Projects & project objectives
The Tailored Lifestyle Programme offers two types of projects:
- Kickstart Projects: Subsidy range of €125,000 – €200,000.
- Signature Projects: Subsidy range of €500,000 – €750,000.
Both project types share the same objectives and must focus on the integration of:
Technology: Advanced technologies, such as artificial intelligence (AI), apps, and sensors, provide personalised health advice and scalable, practical solutions.
Behaviour: Incorporating insights from behavioural science, to support sustainable behaviour change and empower individuals to make healthier choices in their daily lives.
Lifestyle: Personalised nutrition and exercise advice, helping individuals adopt and maintain healthier lifestyles tailored to their needs.
Living Environment: Community-based interventions focus on creating environments that promote health by enhancing access to healthy food and encouraging physical activity in schools, workplaces, and neighbourhoods.
Furthermore, the programme places a strong emphasis on addressing health inequities, with particular focus on underserved communities to ensure equitable access to benefits. Taking a transdisciplinary approach, collaboration between research institutions, businesses, societal organisations, citizens and governments is central, with an emphasis on sustainable impact and broad societal implementation.
Submitting proposals
The call for project proposals opens on February 19th, 2025. We follow a two-step approach:
Preproposals
- Deadline: March 31st, 2025
- The preproposals will be checked for eligibility by the programme office, consisting of the Institute for Preventive Health (I4PH) and the AI-Hub from the EWUU Alliance.
- This will be followed by a review by the assessment committee.
Full Proposals
- Approved preproposals will be invited to submit a full proposal.
- We aim for 33%-50% of the full proposals to be awarded, ensuring a strong chance of success for well-developed proposals.
Consortium requirements
The consortium must meet the following conditions:
- At least 2 knowledge institutes from the EWUU alliance (TU/e, WUR, UU and UMCU).
- A for-profit entity, such as an SME.
- A societal partner.
- Unusual collaborations and submissions from junior and mid-career researchers are valued and encouraged.
- The project must align with the objectives of the programme.
- Co-funding is required (see call conditions).
Why participate?
- Innovation and impact: Contribute to groundbreaking solutions that personalise preventive health.
- Societal contribution: Help improve the health and wellbeing of the Dutch population sustainably.
Download full call text
Download the description and the Preproposal form of the Tailored Lifestyle Programme below.
If you have any questions, please contact the programme office via i4PH@ewuu.nl
FAQ
We held a Q&A session February 27 – Please find the recap and a list of FAQ here.
Join us and work together towards a healthier Netherlands!